Weighty matters

Talking lifestyle with your customers and patients

Earlier this year, studio guests on ITV’s This Morning described pharmacists as “pretend doctors” “ambushing” patients to call them “fat” and tell them to lose weight. 

Within a couple of weeks, Ofcom, the communication services regulator, had received 3,493 public complaints about the item. To put this in context, the most complained about TV episode of 2019 was an episode of Channel 4 News covering MPs rejecting Theresa May’s Brexit deal for the third time, which received 2,717 – that’s 776 fewer public complaints than when pharmacists were criticised on This Morning. It makes it the show that has had the fourth most complaints of the last decade.