Following a successful pilot, we hear about the rollout of a new dataset product to help members.
It was announced in August, piloted in September and, thanks to excellent feedback from both a technical and end-user point of view, the groundbreaking My Pharmacy Insights tool is being rolled out to all NPA members.
Comprising a free-to-receive dataset produced in partnership with data company Real World Analytics (RWA), the service gives members the ability to gauge their own pharmacy’s performance, compare it to other pharmacies (and against the national picture), to make better business decisions as a result.
Simon Tebbutt, NPA Head of Member Relationships, says: “Our successful pilot to 500 pharmacies in September has given us the confidence to proceed with a full roll-out.
“This will see all members receive their direct-to-inbox data sheets during November or early December at the latest.”
How it works
Reports distil individual pharmacy performance onto an easy-to-view single-page PDF, giving pharmacists immediate insight that allows them to compare themselves against a range of metrics.
“While not all of the datasets distilled by RWA are updated monthly, a My Pharmacy Insights report will still be emailed each month, updated with the most recent available information.
Adele Curran, Chief Customer Officer at RWA, says: “When we started this project, it was a huge undertaking. But we needed to make sure all the systems behind it worked.
“The pilot partly tested user-engagement, but was also to test that we could cope with projected send-out volumes.” Adele adds that each email has an opt-out function. She says: “I’m delighted to report that not a single pharmacy has decided to opt-out of receiving this very valuable information.”
Supplementary data
While the base report is free, a supplementary data service includes more detailed analysis on other local pharmacies, GP practices and services. This costs £60 annually.
According to Simon, a number of pilot pharmacies have already signed up for this – even though it’s not been widely advertised.
Simon says: “The supplementary data provides extra clarity around key performance indicators. Its data increases individual members’ knowledge and equips them to make better decisions about their business.”
Features currently being finalised on the NPA member homepage include those that allow members to choose the email address they want their report to be sent to.
“Very soon some 500 reports will be sent out each day,” says Simon. “If you still haven’t received yours, please don’t worry, it’ll be on its way shortly.”